How do you use social media to spread your safety message? Each year the people using social media continues to grow, the Red Cross states 18% of us use Facebook to get information about emergencies. Knowing how to utilize social platforms to spread safety messages and educate the public will aid in the success of any campaign.
In this fully engaged Public Education session, presenters Lauren Backstrom, Social Media at NFPA, and Mike Hazell, Web Publishing at NFPA, highlighted tips and strategies for moving beyond a basic social presence, how to connect with your audience and learn from the interactions, successful social media campaigns, and how to best engage the public where they are spending time. Sparky the Fire Dog® even made a special appearance to comment on his Twitter and Facebook strategies.
Download the social media presentation (free, requires sign-in).
NFPA practices what they preach by putting the message in video. Mike recommends “If a picture tells a thousand words, a moving picture tells ten thousand words” as shown by the example below, “embedding video adds a face and personality to your message and is a great tip to keep in your social media toolbox”.
- by NFPA's Kim Bianchini