Canadian fire safety advocates discussed how they got the Toronto Blue Jays on board to promote NFPA’s educational messages throughout the country during today's well attended education session, “Swing into Summer Safety,”
Presenter Arthur Pullan, executive director of the the Fire Marshal's Public Fire Safety Council, discussed how his organization recently resurrected a partnership with the Major League Baseball team and 200 Canadian fire departments to spread the word on fire and life safety through the Swing into Summer Safety Campaign. Specialized baseballs cards featuring NFPA safety tips complemented public service announcements (PSAs) featuring Blue Jays players promoting these tips. Some of the PSAs were shown during the education session.
Another success of the campaign was a Fire Safety Day at Rogers Centre, home of the Bue Jays, that included an appearance by NFPA's Sparky the Fire Dog. "We wanted to make sure we used NFPA's consistent messaging [for this campaign] and Sparky, since he's iconic," says Pullan. Due to the campaign's success, the Blue Jays extended their commitment with this campaign to three years.
Visit the Swing Into Summer Safety Campaign site for more information.