Dina Borzekowski presents findings of the Johns Hopkins study on educational messaging for young children.
When NFPA received a fire prevention grant from the Department of Homeland Security to examine the impact of positively framed fire and life safety messages on children ages 4 through 9, we looked at the difference between positively and negatively framed messages on children’s attention, comprehension, and behavioral intention. A total of 640 children and their parents participated in the project. The study was conducted by researchers at Johns Hopkins Center for Injury Research and Policy at the Johns Hopkins Bloomberg School of Public Health in Baltimore.
This morning, the study was presented and attendees were provided with guidance on creating educational materials in accordance with the results. Results are available in a guide for the fire service that was created to help fire prevention educators make good decisions when selecting educational materials.